Credit: Lucrezia Carnelos via Unsplash https://unsplash.com/@ciabattespugnose
Australians are open to AI-assisted shopping but are resistant to AI-assisted checkout, according to new research by Commerce, an AI-driven commerce ecosystem, and PayPal.
The study surveyed 1,000 Australian online shoppers aged 18 and over who had made at least one online purchase in the previous month.
63% of the surveyed group were interested in trying an agentic AI shopping tool, but only 4% desired AI assistance at checkout, with shoppers consistently preferring AI help during the product research and comparison phase.
79% expected agentic AI shopping tools to offer payment security on par, or better than, what they use today.
“Aussies are warming up to the idea of AI helping them to shop smarter,” said Shannon Ingrey, vice president and GM for APAC Commerce.
“However, they're not ready to let it shop for them just yet. For retailers, that’s a big opportunity. They have to make sure their product data and content are rich enough for AI to compare and recommend.”
One in five participants reported already using AI tools when shopping online, with 53% of those saying they spent less time product searching, compared to when they used traditional methods.
57% of non-users said they may try AI shopping tools within the next year.
79% of all participants reported wanting AI to play a greater role in their online shopping.
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