Zitcha x Frasers Group
Frasers Group has appointed Australian retail media platform Zitcha to launch the ELEVATE advertising platform.
ELEVATE uses Fraser’s first-party data to generate personalised advertising through in-store, online and off-site locations.
Frasers Group chief executive officer Michael Murray said that ELEVATE marks a major step in building the planet’s most admired and compelling brand ecosystem, offering a significantly enhanced media proposition for brand partners.
“This underscores our commitment to delivering unparalleled, personalised services to our global brand partners and our customers,” Murray said.
ELEVATE will allow brand partners to target audiences with relevant, personalised content by leveraging unique insights from customer spending habits.
This capability is enhanced by the recent launch of Sports Direct Membership, a benefit-based programme designed to reward customers with exclusive benefits.
Zitcha CEO Troy Townsend said that Frasers Group is redefining what’s possible in omnichannel retail media.
“ELEVATE combines Frasers’ large physical and digital footprint with our platform’s adaptive, full-funnel capability, unlocking unparalleled opportunities for brand partners to connect with customers in meaningful, measurable ways,” Townsend said.
“This launch also reflects Zitcha’s growing presence in the UK retail media market and follows our partnership with Ocado Retail, the UK’s fastest growing grocer, to launch Ocado Ads."
Frasers’ holds an audience of more than 30 million customers across sports, premium and luxury sectors.
ELEVATE will span across more than 750 UK stores, 60 Everlast Gyms locations, Frasers Group-owned shopping centres, national out-of-home advertising spaces and more.
“We’re launching ELEVATE full scale, across Sports Direct, FLANNELS and FRASERS, and have big aspirations to expand this offering into further markets,” Murray said.
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