Australian Open breaks streaming records for Seven

Rachael Micallef
By Rachael Micallef | 19 January 2016

Seven has broken streaming records with more than 500,000 people live-streaming the tennis on the first day of the Australian Open.

Streams for yesterday's tennis event reached 550,105 on Seven's dedicated Australian Open platform, 7Tennis, which can be watched on a desktop or via the Seven Live app.

The number surpasses the previous live-stream record of Seven's Melbourne Cup Day of 488,000, which was also the day its live-streaming service launched.

Seven chief digital officer Clive Dickens was quick to tweet out the news noting:

Clive Dickens tweet

According to overnight metro OzTam figures, Seven's television coverage of the Australia Open picked up 644,000 views and was the 12th most watched show of the evening, behind Ten's Big Bash at the sixth and ninth most watched spots.

oztam 18/01/16

Data © OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. Program performance and ranking information subject to change when not based on final program logs.

Seven announced the launch of its Seven Live platform last year, noting at its upfronts event that the live-streamed channels would include commercial breaks.

The launch coincided with the Melbourne Cup to help audiences create “a new daily habit” of watching streamed television instead of turning on a set.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus