Seedooh, an Australian verification platform for public space media, has taken a foothold in japan in a deal with digital out-of-home (DOOH) network LIVE BOARD Inc, a joint venture between Dentsu and telco Docomo.
The integration will enable agencies and advertisers using the LIVE BOARD network to access independently verified campaign data via Seedooh’s real-time dashboard.
Tom Richter, Seedooh Founder and CEO says the LIVE BOARD vision is one of standardisation, data-led automation and a market-scale programmatic ecosystem for DOOH in Japan, the third largest outdoor market in the world.
"The granular data can be analysed down to an individual play event on an individual screen - with each data event subject to automated verification controls, designed in alignment with global best practice assurance standards," he says.
Ichiro Jinnai, LIVE BOARD President and CEO says brands and agencies from all over the world will soon have access to premium DOOH networks across Japan.
“It is critical that advertisers have confidence and trust that their messages are being delivered as intended," he says.
"We know this from the digital world and DOOH must also address this requirement particularly in the programmatic future. To meet this demand, we have been working closely with Seedooh’s expert team to ensure that LIVE BOARD can satisfy the stringent requirements of their Independent Verification Platform."
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