The Australian Marketing Institute (AMI) has announced the winners for the 2020 AMI Awards for Marketing Excellence at a virtual ceremony.
The ceremony showcased the winners for 18 campaign categories and eight special awards.
Tourism Northern Territory's "Changing the perception of the Top End" won Campaign of the Year – National, as well as Content Marketing – National, Integrated Marketing Communications Program – NT State, and Creativity in Brand, Product or Service Marketing – NT State.
Queensland Rail and Clemenger Brisbane with the "Queensland Rail: High Voltage Can Jump" campaign won Creativity in Brand, Product or Service Marketing – National, and Public Sector Marketing – National.
SATC for #BookThemOut campaign winning Integrated Marketing Communications Program – National, and Public Sector Marketing – SA State.
AMI chair Lynda Cavalera commented on how the marketing community came together this year and adapted during COVID-19.
“Many of us have been challenged both professionally as marketers as well as personally," she says.
"At some stage we all needed to feel more connected to our professional community, re-energised and inspired. It’s not surprising therefore that during this tumultuous year, the AMI Awards for Marketing Excellence have proven to be even more popular for our marketing community.”
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