The Australian Marketing Institute has revealed the winners of the 2025 AMI Marketing Excellence Awards.
The Sydney event brought together more than 300 industry professionals.
"These awards go beyond recognising brilliant campaigns," said Bronwyn Heys, CEO of the Australian Marketing Institute.
"They reflect the resilience, transformation and innovation redefining what marketing means in Australia.”
Special National Award Winners
• The Lisa Ronson, Next Generation Marketing Leader Award: Maddie Jahnke
• Certified Practising Marketer of the Year: Katie Bennett-Stenton
• Chief Marketing Officer of the Year: Cath Brands
• Agency of the Year: Bonfire
• Marketing Team of the Year: QBE Marketing | Australia Pacific
• Life Member Award: Bruce McDonald
• Sir Charles McGrath Award: Professor Byron Sharp
• Campaign of the Year (Up to $1M): RSPCA SA Perfectly Adoptable – Them Advertising
• Campaign of the Year (Over $1M): The Salvation Army & ntegrity
National Category Winners
• Acquisition Marketing: WISE Employment & ntegrity
• AI-Powered Marketing Campaign: Prezzee & UNICEF Australia (tie)
• Brand Revitalisation: Guts Creative & Hunter Medical Research Institute
• Content Marketing: Zespri International Limited
• Creativity in Brand, Product or Service Marketing: Zespri International Limited
• Data & Insight-Driven Marketing: The Salvation Army & ntegrity
• Excellence in CX & Loyalty: StudyAdelaide & Outta Spatial
• Experiential Marketing: Zespri International Limited
• Not-for-Profit Marketing: Aspect
• Product or Service Launch or Relaunch: Eco Lodges – Peninsula Hot Springs
• Public Sector Marketing: Department of the Environment, Tourism, Science and Innovation
• Purpose-led Marketing: RSPCA SA Perfectly Adoptable – Them Advertising
• Small Budget Marketing: Bloom Digital
• Social Media Marketing: Kirstin Hams – Social Media Gippsland
• Sustainability Marketing: Coles Liquor Group
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