Alex Mangos and Australian Mangoes is lighting up Sydney’s south-west suburb, Oran Park, with Christmas lights in a campaign via Thinkerbell.
“Christmas decorations are being installed earlier every year, perfectly aligning with the arrival of both the festive spirit and Australian Mango season,” said Thinkerbell head creative tinker, Zac Goldberg.
“Meshing these two things together has helped us create some Measured Magic, that encourages Aussies to get stuck into some fresh Mangoes and spread joy and flavour throughout the warmer months.”
The lights appeared on Channel 7 and featured in The Daily Telegraph, 9Honey and ABC Radio.
Influencers including Annie Nguyen and Tika Andhini also showcased the display.
“For the 2025/26 Australian Mango season, we wanted to develop a creative idea that let Aussies know that now is the time to head to their local retailer and grab a delicious Australian mango,” said Australian Mangoes head of marketing at Hort Innovation, Belinda Van Schaik.
“Discovering Alex Mangos and his love for Mangoes and Christmas lights, was the perfect way to add a little sparkle of mango magic, straight from the farm to the festive season.
“Whether sliced over pavlova, diced into a salad, or eaten fresh on its own, it’s the perfect fruit to bring joy to the everyday.”
Credits
Client: Hort Innovation (Australian Mangoes)
Creative and earned: Thinkerbell
Activation: The Park
Production: Misc
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