The 2017 Australian Effies Awards has announced 97 round one finalists from 34 different agencies.
The finalists will compete for effectiveness across 24 categories and will be assessed by a team of 50 senior marketers, consultants and researchers.
“To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry," chairman of the judges Colin Wilcon-Brown says.
“The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance."
The Effie winners, Effective Agency of the Year, Advertiser of the Year, and Grand Effie will be announced at a presentation in Sydney on Thursday 31 August.
Check out the finalists here:
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