Effies.
The Advertising Council Australia has revealed 111 finalists for this year’s Australian Effie Awards, representing 33 agencies and 47 clients.
Entrants with multiple finalist entries include Affinity, Bastion, Bear Meets Eagle on Fire, Clemenger BBDO, Dentsu, Innocean, Saatchi & Saatchi and VML.
“We continue to see a high standard of entries from Australian businesses that know the value of marketing effectiveness and how to achieve it,” Chair of Judges Colin Wilson-Brown said.
“This year, we expanded the judging to involve more senior client-side marketers in Round One, diversifying the expertise of our judges. I’d like to thank them all for their time, insights and scrutiny.
“Round two judging takes that further as cases and results are assessed by CMOs and consultants providing a client perspective on how agency work is driving business performance.”
The 26 categories and are assessed by a team of 70 senior marketers, consultants and researchers.
BMF cleaned up at the 2024 Australian Effie Awards, winning nine trophies including a special award, Effective Agency of the Year, for is work with ALDI.
Finalists will be presented with certificates. Winners will be announced on the evening of Thursday, October 9, at Doltone House, Jones Bay Wharf, Sydney.
The Effie Awards are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Google. Sponsors and supporters include Meta, LinkedIn, Ideally, Outdoor Media Association, Tracksuit, Ad Standards and UnLtd.
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