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Streaming companies with more than one million subscribers, including Netflix, Disney+ and Amazon Prime Video, will be required to invest a minimum of either 10% of their total local expenditure or 7.5% of revenue into Australian-made content.
The new rules include drama, documentary, arts, education and children’s programs.
Content quotas were initially floated around back in 2023 with an expected deadline for mid-2024.
However, this was delayed due to reported concerns that the model would conflict with the Australia-US Free Trade Agreement.
“We should never underestimate how important it is for Australians to see themselves on screen,” arts minister Tony Burke said.
“It helps us to better understand ourselves, our neighbours better and allows the world to see us.
“We have Australian content requirements on Free to Air television and pay television, but until now, there has been no guarantee that we could see our own stories on streaming services.
“Since their introduction in Australia, streaming services have created some extraordinary shows. This obligation will ensure that those stories – our stories – continue to be made.
“These platforms are having no problem getting their content into Australia.
“With this legislation we’ll be able to ensure that no matter which remote control you're holding, Australian stories will be at your fingertips.”
Communications minister Anika Wells said streaming platforms provide an opportunity to share Australian stories with local and global audiences, helping shape “our national identity”.
“We want to make sure no matter which platform people are watching, Australian stories are part of their experience,” she said.
“Many streamers are already producing great Australian shows like Apple Cider Vinegar, The Narrow Road to the Deep North and Boy Swallows Universe; this announcement makes sure shows like these continue to be part of our national identity."
Australia has already seen global success from Australia-made shows such as kids program Bluey.
“I’ve been to Ludo Studios where Bluey, a Brisbane and Australian icon, is produced and I spoke with the co-founder of Ludo Studios and Screen Producers Australia about the importance of locally produced content," said Wells.
“Real Australian content like Bluey matters, it connects us to who we are and shares it with the world which is why these laws are so important.”
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