Australian Bananas.
Australian Bananas have launched Banana Swim Pass in a campaign via Thinkerbell.
For one day only, a banana grants entry to around 70 participating pools across the country, simply buy a banana and bring it along to a participating swim centre to redeem your free swim.
The idea builds on the Banana Gym Pass, first launched on National Banana Day 2024, which unlocked free gym access across the country.
The campaign featured Australian Olympian and world champion Ariarne Titmus.
“Australian bananas are packed with natural energy, making them the perfect pre or post swim snack this summer,” said Hort Innovation head of marketing, Belinda Van Schaik.
“And with free entry into participating pools we want to encourage more Australians to move and feel good. So whether you’re doing laps, lessons, or just enjoying a casual dip, don’t forget to pack yours in your swim bag.”
Banana Swim Pass is supported by a multi-channel national campaign including Earned, OOH, YouTube, Radio, paid and owned socials and influencer content.
“Banana Pass is a powerful platform for getting more Aussies to eat more bananas and get moving. Like Australian Bananas, it’s full of potential,” said Thinkerbell head tinker Zac Goldberg.
“Through Measured Magic, it’s exciting to keep evolving the idea in new ways that encourage healthier, more active Aussies – from gyms, to swimming and beyond.”
Credits
Client: Australian Bananas (Hort Innovation)
Creative, Earned, Paid & Owned: Thinkerbell
Media Partner: Val Morgan Outdoor & Sundance Media
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