Mo Moubayed.
Australian OOH verification company Veridooh has partnered with outdoor media buying platform AdQuick to roll out independent verification of campaigns.
AdQuick simplifies the media buying process by providing agencies and advertisers direct access to an online marketplace of global OOH inventory.
Mo Moubayed, co-founder and co-CEO of Veridooh, said Veridooh and AdQuick shared a similar ambition to help grow the OOH industry by building client-led solutions that made OOH more automated and trusted.
"It felt natural working with AdQuick as they had a clear vision to create transparency for all their clients by activating independent verification across the board," he said.
"It is this type of leadership that will increase brand trust in OOH which will then lead to increased investment into OOH, like we have seen in other markets."
Chris Gadek, CEO of AdQuick, said out-of-home was becoming digital, and with that evolution came greater expectations of transparency and accountability.
"Our partnership with Veridooh ensures that every campaign delivered through AdQuick meets that standard, giving brands and agencies the same level of confidence they've come to expect from other digital channels," he said.
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