Australia's King Kong agency from $50 to $50 million

Chris Pash
By Chris Pash | 12 May 2021
Sabri Suby

Digital marketing agency King Kong, which started less than eight years ago with $50 and is now valued at $50 million announced an "aggressive" global rollout to the US, the UK, Canada and New Zealand.

Founder Sabri Suby says that international status has been on the cards "for some time" with clients already established overseas.

King Kong’s annual revenue growth has passed $20 million and continues to climb,. What started as a $50 venture from Suby's bedroom has since been valued at more than $50 million.

“To caveat, this won’t be your average run-of-the-mill international rollout,” says Suby. 

“So many agencies make the mistake of slapping a couple of US-based email addresses on the website, sticking one poor guy in a backroom to deal with enquiries and calling it ‘global’. This is nothing more than smoke and mirrors.

“We have reached a stage where work coming in from overseas is tipping the scales with the overflow of clients we have here in Australia. We already have clients in each of these continents, and so an official, global status update for King Kong is overdue, and we are ready to hit the ground running."

Suby says he refuses to prolong the tough year pandemic narrative.

“We can all accept that 2020 has served challenges like no other, but instead of wallowing we have looked for solutions and identified areas of the business that have seen exponential growth," he says.

"Through adopting a solution-first mentality, King Kong has had consistent wins this year, including being voted one of the best places to work in Australia and New Zealand by the AFR.

“I act with the same small business mentality as all of my clients. Sink or swim. Every business, large or small, will face this decision at some point, but it is up to the leaders to decide on which way they navigate it.”

The King Kong roster currently includes customers in 135 countries across the globe.

Sabri Suby says, “Social distancing and lockdowns across the country have further advanced Australians’ consumption of digital products, allowing the online advertising market to increase its share of advertising revenues.

“COVID-19 has accelerated the evolution of media consumption, pulling forward digital disruption that would have occurred in future years. The benefit of this accelerated adoption has provided armour for the industry in a soft advertising market."

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