Australia Post is taking over outdoor campaigns with shipping labels on brands including BCF, Country Road, Trenery and Blundstone in a campaign via Thinkerbell.
“During the busiest shopping period of the year, we wanted to give businesses and customers a fresh reminder that Australia Post is working behind the scenes to keep Australian e-commerce moving,” said Australia Post general manager, enterprise brand & retail marketing, Aimee Dixon.
“Our labels are more than stickers, they’re a symbol of the scale, trust and reach we bring to deliveries across the country.”
The work is live across Melbourne, Sydney and Brisbane, with special builds and high-traffic placements.
“This idea shows off the kind of measured magic we love,” said Thinkerbell head tinker Regina Stroombergen.
“It’s grounded in a truth about Australia Post’s reach, but brought to life in a playful, memorable way.”
Credits
Creative agency: Thinkerbell
Client: Australia Post
Media: Wavemaker + Rev 360
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