Australia starred on the last day of the Cannes Lions International Festival of Creativity, winning another Grand Prix and two Gold Lions, as well as a Palme D’Or for Revolver and Independent Agency of the Year for Bear Meets Eagle on Fire.
FINCH claimed its second Grand Prix for Good and a Gold Lion in the Film category for The Best Place in the World to Have Herpes, a campaign created for the New Zealand Herpes Foundation in partnership with Motion Sickness.
The campaign earned six Cannes Lions: Grand Prix for Good, Lions Health Grand Prix for Good, Gold – Health & Wellness, Gold – Film, Culture & Context, Bronze – Sustainable Development Goals, Bronze – Entertainment, Use of Humour.
“Brave, outrageously creative, wildly ambitious and educational, not the usual combination of words you'd associate with a Grand Prix for Good,” said jury president Judy John, global chief creative officer of Edelman.
“But this campaign had it all. Its title alone says everything. Often overlooked, the idea tapped into national pride to unite a country against stigma, and did it with boldness and originality.”
Bear Meets Eagle On Fire secured Gold and Bronze Lions in Film for Telstra’s ‘Better on a Better Network’ and ‘Together is for Christmas’ campaigns created in collaboration with +61.
In the same category, Droga5, part of Accenture Song won a Silver Lion for Meat & Livestock Australia’s Australian Lamb ‘The comments section’ campaign.
Clemenger Melbourne won a Bronze Lion for 7-Eleven ‘Go further’.
One of two Film Grands Prix were awarded to ‘Paris Paralympics 2024: Considering What?’ by Channel 4 and 4Creative London, directed by Australian Steve Rogers through Revolver.
Bear Meets Eagle On Fire was named as one of three overall Independent Agencies of the Year at the Festival and also won Independent Agency of the Year - Craft.
Revolver won a Palme D’Or, the first for an Australian production company.
Globally, WPP was named Creative Company of the Year and DDB Worldwide Network of the Year.
Australians wins:
FILM
CONSUMER GOODS
(Bronze) Go Further By Clemenger BBDO for 7-ELEVEN. Production Revolver, Sydney / Biscuit Filmworks, London
CONSUMER SERVICES/BUSINESS TO BUSINESS
(Bronze) Together is for Christmas By Bear Meets Eagle On Fire for Telstra
Viral Film
(Silver) The Comments Section Australian lamb by Droga5 ANZ, part of Accenture Song For Meat & Livestock Australia. Production The Sweetshop, Sydney.
SINGLE-MARKET CAMPAIGN
(Gold) Telstra - Better On A Better Network by Bear Meets Eagle On Fire for Telstra.
USE OF HUMOUR
(Gold) The Best Place in the World to have Herpes by FINCH, Sydney / Motion Sickness, Auckland for New Zealand Herpes Foundation
(Bronze) Telstra - Better On A Better Network by Bear Meets Eagle On Fire for Telstra. Production Revolver, Sydney / Biscuit Filmworks, London
Sustainable Development Goals
Good Health And Well-Being
The Best Place in the World to have Herpes by FINCH, Sydney / Motion Sickness, Auckland for New Zealand Herpes Foundation
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