Aussie Broadband.
Aussie Broadband activation Wi-Fi Slam reveals high connectivity at the Sydney Easter Show via brand storytelling agency INVNT.
This marks the agency’s second collaboration with Aussie Broadband following last year’s celebrated SXSW Sydney ‘The Big Aussie Backyard’ experience.
Aussie Broadband marketing manager Matthew Terry said that at an event as big as the Sydney Royal Easter Show, they knew they had to do something bold to stand out and make a real impact.
“We wanted to bring value to every visitor’s day with something fun, memorable, and uniquely us—while also sharing what we stand for as a brand,” Terry said.
“The activation cut through the noise, sparked genuine engagement, and brought our brand promise to life in a bold and unexpected way.”
The interactive Wi-Fi Slam – Bang on Broadband activation transformed a 36sqm footprint into a high-energy engagement zone.
With a bold call to action to ‘max out your connection,’ attendees were invited to grab a giant hammer and put their strength (and Aussie Broadband’s signal power) to the test.
The harder the slam, the higher the ‘signal strength’ meter climbed, reaching peak performance with a bell ring that symbolised full signal bars and ultimate connectivity.
10,937 visitors engaged with the activation over the course of 12 days.
INVNT managing director APAC Laura Roberts said that live activations offer a unique opportunity to bring brand values to life in unforgettable ways.
“The ‘Wi-Fi Slam’ was all about aligning Aussie Broadband’s commitment to forward-thinking tech and grassroots values with an experience that was cheeky, engaging, and immediately communicated the promise of powerful, reliable broadband,” Roberts said.
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