Media strategy consultancy and technology business Audience Precision has appointed two strategists, Patrick McGuinn and James Porter.
They will work in the media division, delivering multi-platform campaign strategies, while also supporting the broader marketing team, and reporting to team lead Jessica Bray.
McGuinn joins from stints at WIN TV and Seven affiliate sales as a sales executive. Porter comes from a senior media planner role at Discovery Inc.
Audience Precision senior strategist and media team lead Jessica Bray said the expanded media team would help meet client demand.
“They both come from media backgrounds, so they understand the landscape, and are committed to building strong relationships with their clients.”
The new hires are part of a major recruitment period for the business, with the recent promotion of Sundeep Paidpally to head of data science, and the appointments of client partner Monia Montefusco and research coordinator Vaibhavi Deshpande.
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