Media strategy consultancy and technology business Audience Precision announces the promotion of Sundeep ‘Sunny’ Paidipally to head of data science, along with the recruitment of a new research coordinator.
Paidpally has been with Audience Precision since 2016, initially joining as a data analyst. In his new role, he will lead the business’ data science team, helping to use data to build business strategies for clients, and will report to CEO Haydon Bray.
Paidpally said: “I’m looking forward to driving the data team to deliver unique insights, used for building powerful and engaging media strategies using our own proprietary tech stack.”
Bray said: "This is a really exciting time for Audience Precision, as we continue to expand our team, while also celebrating the rise of one of our long-standing people. Sunny’s intimate knowledge of the business, the team and its capabilities put him in good stead to lead our data science division."
The company has also appointed Vaibhavi Deshpande as research coordinator, who joins from the University of Sydney, where she obtained a master's in research – digital communication and media/multimedia.
Deshpande will use her passion for digital media and research to support Audience Precision’s research unit, led by global head of research, Laura Newman.
The new hires come on the back of the appointment of new client partner Monia Montefusco, who joined the business earlier this month to manage key accounts including non-alcoholic brand Lyres and retailer RM Williams.
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