Audience Precision appointed to Lyre’s Non-Alcoholic Spirits media account

Chris Pash
By Chris Pash | 10 January 2022

Australian company Lyre’s Non-Alcoholic Spirits has appointed Audience Precision to handle its strategy, media planning and buying around the world.

The appointment follows an eight month research study by Audience Precision to understand the global expansion opportunities for Lyre’s.

The two-year-old Australian company has secured distribution in more than 50 countries around the world.

Lyre's Non-Alcoholic Spirits produces 15 alcohol-free classic spirits and five ready to drink variants The brand was founded by Mark Livings and Carl Hartmann with the vision to change the way the world drinks.

Audience Precision global CEO Haydon Bray: “It was always our vision to be disruptive, strategy-led, client-focused and collaborative. Audience Precision’s offer is unique in the market – we are a global company headquartered in Sydney and can deliver in multiple markets for brand growth.

"We have the same start-up mentality as Lyre’s and our bespoke research study that identified growth opportunities gave Lyre’s the confidence to appoint us to help them deliver on their global growth ambitions. It’s really exciting.”

Lyre’s Non-Alcoholic Spirits global CMO Paul Gloster: “The partnership with Audience Precision is a cornerstone of our ecosystem to deliver global growth across the Lyre’s non alcoholic range.

“It takes all the learnings from years of experience working on global brands and brings them together with the highest degree of ‘smarts’ to fuel growth at pace with consistency for our teams across the world.”

The Lyre’s Non-Alcoholic Spirits appointment follows Audience Precision’s other recent new client wins including RedEarth Energy Storage, L’Occitane and RM Williams.

The Lyre’s appointment is effective immediately.

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