Audi Australia is marking its entry into Formula 1, starting with the Qatar Airways Australian Grand Prix 2026 in March, with a new website via Apparent.
“Our entry into Formula 1 is a milestone for the brand, and with our very first race happening here in Australia, we’re pleased to give Audi owners and fans the chance to join us at our exclusive trackside suite," said Audi Australia CRM and loyalty senior executive, Nick Lim.
"The online experience captures that excitement, enabling fans to secure their tickets for this historic first lap and three days of adrenaline-filled racing.”
The site is rooted in Vorsprung durch Technik. Fans can register their interest to access Audi Australia’s suite, find event news and information.
“As we crafted the site, it had to feel unmistakably Audi: premium, modern and technically precise," said Apparent creative director experience design, Cristina Douglas.
"We drew on Formula 1 dashboard cues and a powerful tech-driven aesthetic, and built an interactive multimedia timeline that brings Audi’s racing heritage to life.”
Audi Australia general manager, marketing Nick Reid, said Formula 1 is fuelled by performance and progress.
"From the race itself to the trackside experience to the digital ecosystem surrounding it, the result speaks for itself," Reid said.
The site is built with Next.js, HTML5, and custom CSS.
“The site brings together Apparent’s world-class visual, UX and tech capabilities, with the team delivering everything from premium front-end design to a custom ticketing system in the back-end," said Apparent chief creative and experience officer, Hamish Stewart.
"It’s the embodiment of our ambition to make an impact in everything we do."
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