Audi (credit: Regina Magner).
Audi Australia made appearances across Melbourne’s Albert Park and CBD during the 2026 Formula 1 Australian Grand Prix in an activation via experiential agency Team Event.
“Last year we set such a high bar creatively and honed our execution after several years on track at the GP, but our team have really worked tirelessly over the last eight months to develop a proposition for 2026 that is a step forward in luxury experience for Audi Australia and their guests,” said Team Event general manager, Rebel Barty.
“At Team Event we always ensure we’re at the forefront of design, culinary and lifestyle trends, but we’ve worked hard to ensure real connection to the Audi brand in a way that authentically honours their history and the nuance of the stories they are telling here at the Melbourne Grand Prix.”
At Albert Park, Audi expanded its Trackside Suite for 2026, introducing a third level and increasing capacity to 400 guests per day along the main straight.
The suite also served as the Global Consumer reveal location for the new Audi RS5 Avant, with appearances from Audi Revolut F1 Team drivers Nico Hulkenberg and Gabriel Bortoletti, Team Principal Jonathan Wheatley, Audi Australia ambassadors Steph Gilmore and Hayden Cox as well as Audi LMP1 Driver Allan McNish.
“The Melbourne Grand Prix is one of the most important moments on our calendar, and Team Event helped us elevate Audi’s presence to an entirely new level this year,” said Audi Australia general manager marketing, Nick Reid.
“From the expanded Trackside Suite to our first CBD fan experience with the Audi Revolut F1 Team, their approach ensured every touchpoint reflected the precision, progress and premium hospitality our brand stands for. We’re proud of what we achieved together in 2026.”
Credits:
Audi Australia
Jeff Mannering, Director
Nick Reid, General Manager Marketing
Evangelia Kipichnikov, National Marketing Manager
Victoria Isaac, Senior Executive Loyalty & Experience
Nick Lim, CRM & Loyalty Manager
Jamie Christopoulos, Marketing & Events Coordinator
Claudia Muller, Corporate Comms Senior Exec
Roxanne Salzborn, Corporate Comms Executive
Claudia Rolston, Social Media & Partnerships
Audi Revolut F1 Team
Davide Valsecchi, Brand Activation Manager
Fritsche Ascha, Events & Hospitality Manager
Team Event
Michael Filler, Managing Director
Rebel Barty, General Manager
Jamieson Travis, Head of Production
Delon Price, Head of Design
Ian Davidson, Project Director
Chelsea King, Senior Event Producer
Ria Cresswell, Senior Event Designer
Charlie Capel, Production & Site Manager
Jamie White, Production Manager
Leaht Kalev-Roy, Senior Graphic Designer
Caitlin Jones, Project Coordinator
Avant Garde
Christian Schlueter, Director of Events & Live Marketing
Nicole Siddle, Senior Brand Experience Manager
Emma Schellhorn, Producer
Partners
Fraser Hicks, Australian Grand Prix Corporation
Jamey McIntyre, Australian Grand Prix Corporation
Guillaume Brahimi, Chef, Audi Australia Ambassador and Culinary Curator
Asaf Smoli, Food & Desire
Arianna Tassoni, Food & Desire
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