Attention Experts hires former Mindshare marketing director

By AdNews | 27 August 2025
 

Lucinda Kingham. Credit: Attention Experts 

Sydney-based social media and digital marketing agency Attention Experts has appointed Lucinda Kingham head of expansion.

Kingham was most recently marketing director at Mindshare in the UK, where she led strategy and communications.

At Attention Experts, she will oversee strategic marketing and business development, build an expansion team and work across departments to drive client outcomes.

George Hawwa, founder and growth director at Attention Experts, said Kingham’s agency experience made her the right fit for the role.

“Lucinda brings a strong mix of strategic thinking and creativity,” Hawwa said. 

“She’s delivered results and led high-performing teams. We’re confident she’ll help drive the next phase of our growth.”

Kingham said she was looking forward to the challenge.

“Attention Experts has a bold and strategic approach to digital marketing,” she said. “I’m excited to work with the team and focus on delivering outcomes for clients.”

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