Atomic wins Origin Energy from Mindshare

Rosie Baker
By Rosie Baker | 9 May 2016

Origin Energy has handed its media business to Atomic 212 following a competitive pitch.

Mindshare had held the account since 2013. Prior to that it was held by OMD.It's understood that the total business could be worth up to $40m, while the current spend level at Mindshare sat at around $20m. Atomic already held the search business for Origin.

The pitch saw the five major media networks compete for the business with seven agencies understood to have pitched.

A number of large media accounts are currently still in the market. A decision is yet to be made on Coles with UM, Zenith and OMD understood to be the final three.

Tourism Australia has yet to make a decision, but OMD, UM and Mindshare are each understood to have participated in a global tour to the tourism body’s key regions at the end of April.

Carnival, Specsavers, Spirit of Tasmania, Energy Australia, Village Roadshow and Frucor are all at various stages of competitive pitches locally with 21 Century Fox awaiting a global decision.

All agencies contacted by AdNews were unavailable for comment, and we are awaiting a response from the client.

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