Atomic 212 wins creative, will reposition ThinkTV brand

Lindsay Bennett
By Lindsay Bennett | 23 January 2017
Kim Portrate

ThinkTV has brought on Atomic 212 to reinvent its brand image as it aims to keep the medium top of mind for marketer and media agencies.

The television industry marketing body appointed Atomic 212 to design its new visual identify following a competitive review of local and overseas agencies.

"ThinkTV's mission is to help advertisers and their agencies get the best out of today's multi-platform TV, which is available everywhere, all the time, and has unbeatable reach, scale, measurability and effectiveness,” CEO Kim Portrate says.

“Our brief to Atomic 212 was to design a clean, contemporary and inclusive logo to reflect this mission…and the results are fantastic. We could not be happier with the outcome, the development process and the charming team at Atomic 212 lead by the very able Jason Dooris”.

Atomic 212 has been ramping up its focus on creative over the last six months, working with brands, including Origin Energy, TAB, Luxbet, NT Tourism and O’Brien Glass.

atomic 212 2017 logoAtomic 212's new logo

“Our origins are in data and digital meaning accountability and measurability are at the core of everything we do. As our fluid business model takes us into more creative and content driven spaces, this mentality remains ingrained in everything we do,” Atomic 212 CEO Jason Dooris says.

“This means our creative output is strategic, insights-driven and above all truly integrated within a brand’s overall approach to market.”

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