Joe Stevens. Credit: Match & Wood
Match & Wood has appointed Joe Stevens group digital director.
Stevens joins from Atomic 212°, where he was client lead on Bupa, one of Australia's largest media accounts.
In the new role, he will work with the agency's Melbourne and Perth teams and national client portfolio, with a focus on lifting the performance offering, driving measurement standardisation and deepening integration of the agency's proprietary technology platform, Campfire.
"Match & Wood's commitment to craft, people and genuine innovation made this such an exciting and undeniable opportunity," Stevens said.
"I'm passionate about bridging the gap between performance complexity and real business impact, making the black box of digital not just transparent, but genuinely useful for clients. I'm excited to bring that thinking to a broader range of brands, and to get my hands on Campfire."
Lyndelle O'Keefe, CEO of Match & Wood, said Stevens was the type of operator the agency sought.
"Joe is exactly the kind of operator we were looking for, someone who lives in the detail of performance but can bring an entire business on the journey," O'Keefe said.
"His track record across large, complex accounts speaks for itself, and his curiosity and people-first approach is a perfect fit for how we work at Match & Wood."
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