Australian independent media agency Atomic 212 been re-appointed to the media advertising account of Greater Bank.
Atomic 212 previously held the Greater Bank account for three years until 2016.
“Greater Bank has a compelling and clearly differentiated position in the banking category, as evidenced by its strong performance and the swag of industry awards it has collected over the past year," Atomic 212 chief digital officer and partner James Dixon says.
"Everyone at Atomic 212 is very excited about working with Greater Bank again.”
Greater Bank’s Head of Marketing and Customer Experience Matthew Hingston believes that Atomic 212 is a great fit for the bank and is looking forward to working with the team.
“Greater Bank remains committed to delivering the continued success that we have experienced over the past four years since our transformation from a building society to a customer-owned bank,” Hingston says.
“To achieve this, it is important that we partner with organisations and agencies that share our vision for innovation that will allow us to thrive in what is a highly competitive market and environment.
“Atomic 212 has a wonderful reputation for delivering innovative media solutions that gets results for their clients, which is why we are very much looking forward to building a prosperous partnership with them."
The new partnership with Greater Bank follows recent client wins and reappointments at Atomic 212 including Spirit of Tasmania, Tourism Northern Territory, the Northern Territory Government, Beyond Blue and Charles Darwin University.
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