Atomic 212° has appointed Lorraine Woods chief investment and operations officer.
She will report to CEO Rory Heffernan and oversee agency operations, emerging technology integration, and consistency of processes, resourcing, talent and succession planning.
The general managers of Atomic 212°’s Melbourne, Brisbane, Darwin and Adelaide offices will report to her.
Woods joined Atomic 212° in 2016 as national head of trading director, later becoming National Head of Trading.
She was previously chief investment and trading officer Chief Investment & Trading Officer and has held senior roles at Zenith Australia and other media agencies.
“Lorraine is a foundational leader within Atomic 212°, and a huge part of the remarkable success we’ve had to date,” Heffernan said.
“She’s shown a tireless commitment in establishing a world-class trading function and driving incredible value for our clients for many years.
“As we continue to grow and take our Smarter, Faster, Accountable proposition into the future through the development and adoption of AI-enabled technology and platforms, Lorraine is the perfect person to ensure our operations and people remain the best in the industry.”
Woods said she was deeply proud to step into her new role.
“The growth we’ve achieved is a credit to the people who make Atomic what it is: collaborative, inventive and relentlessly client-focused.
“My goal is to build on that foundation by ensuring our operations, leadership and culture are set up to thrive for long-term success.”
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