Atomic 212 appoints new Melbourne GM

Josh McDonnell
By Josh McDonnell | 3 June 2019

Australian independent media agency Atomic 212 has appointed Rory Heffernan as general manager of its Melbourne agency.

Heffernan was the first employee of Atomic 212, joining the Sydney office in 2010 and moving to Melbourne in 2013.

He will now be responsible for the operational leadership of the Melbourne office. He will report to Melbourne managing director and partner, Claire Fenner.

“Rory was one of the first employees in Sydney and moved to Melbourne to help set up our agency here," Fenner says.

"Over the past six years he has worked closely with a number of key clients, played an important role in building our business and demonstrated exceptional leadership skills.

Heffernan’s appointment follows a series of recent client wins and reappointments at Atomic 212 nationally, including Spirit of Tasmania, Tourism Northern Territory, the Northern Territory Government, Beyond Blue, Programmed, NSW Police Force, NSW Rural Fire Service and Charles Darwin University.

 Atomic 212's Melbourne clients include Origin Energy, BHP, Beyond Blue, Spirit of Tasmania, Adairs, Interflora and Programmed. 

“After nine years in the business, I’ve seen the exceptional work and results that Atomic 212° produces, reflected in the strong partnerships seen in our Melbourne office," Heffernan says.

"I look forward to playing my part in the next evolution of the agency, which has accelerated with the recent welcoming of new client partners and the continued focus on driving success for our valued existing clients.”

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