Credit: Courtney Cook via Unsplash
Assembled Media has been appointed marketing partner for Go Golfer, an online marketplace for buying and selling golf equipment.
The partnership will see the independent agency lead media strategy, performance marketing and brand development as Go Golfer expands nationally.
Founded by Julie Cassidy, Go Golfer connects golfers across Australia through a platform that includes PayPal Buyer Protection, deliveries via PACK & SEND and contributions to the Australian Golf Foundation and the PGA of Australia’s First Tee program.
Luke Fitzpatrick, head of technology and innovation at Assembled Media, said Go Golfer shows how technology can drive opportunity for both players and brands.
“Go Golfer is a brilliant example of how technology can open up new opportunities for both players and brands,” he said.
“Our focus is on building the marketing architecture that enables scalable growth, from audience data pipelines to performance optimisation and platform innovation. This is about creating a smarter, more connected ecosystem for golf.”
Cassidy said the agency’s approach aligned with Go Golfer’s focus on connection and community.
“Golf has always been more than a sport, it’s about connection, family, and memories that last a lifetime,” she said.
“Go Golfer was built to make that possible for more Australians, and Assembled Media shares that same vision. Their data-driven approach and people-first mindset are exactly what we need to take the next step in our journey.”
Launched earlier this year, Go Golfer is positioning itself as a purpose-built golf marketplace, focused on affordability and a circular model for equipment use.
Assembled Media will oversee digital performance and analytics infrastructure to scale the brand and deepen engagement with Australia’s golf community.
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