The much anticipated Publicis Groupe end of year video clip, with CEO Arthur Sadoun and chair Maurice Lévy hamming it up for the camera, has taken an unusual turn this year.
This year the global advertising group is leveraging the impact of its annual Wishes film to drive awareness around the Human Papilloma Virus.
Despite the fact that 80% of all adults will contract HPV at some point in their lives, for far too long cancers related to this virus have been hidden, shushed, stigmatised. They have therefore become a silent killer.
This is a personal theme for Sadoun. He was diagnosed and treated for HPV-related cancer earlier this year.
HPV is linked to a significant rise in cancers in both men and women, despite the availability of a highly effective vaccine.
Joining Maurice and Arthur in this year’s Wishes is a special guest, who also went through HPV-related cancer
Publicis Groupe’s 2023 Wishes film was created by Le Truc, in partnership with Prodigious.
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