ARN's iHeart has partnered with women’s publisher Are Media to distribute and represent premium podcasts alongside cross-platform commercial opportunities for WHO, ELLE, marie claire, Belle, Home Beautiful, The Australian Women's Weekly and Gourmet Traveller.
The partnership, announced at the broadcaster’s upfront event in Sydney, combines Are Media's storytelling with iHeart's dominance in audio.
The collaboration kicks off with marie claire's You're Gonna Want to Hear This, which debuts today, hosted by marie claire editor Georgie McCourt and featuring conversations with trailblazers including Jacinda Ardern, Brittany Higgins, Grace Tame, Asher Keddie, Cindy Crawford and Celeste Barber.
"Are Media's brands have been cultural institutions in Australian homes for generations and have now exponentially grown audiences through digital and social. That deep audience connection is what sets us apart," said Jocelin Abbey, general manager, homes and lifestyle at Are Media.
"We've already built strong momentum in video and audio, and this partnership with iHeart supercharges that growth. It amplifies the trust our audiences have in our storytelling across more platforms, giving them richer ways to connect with the brands they love, and giving advertisers confidence in premium, brand-safe environments."
Corey Layton, ARN head of digital audio, said the partnership unites two of Australia's most trusted voices in storytelling.
"Together, we'll give audiences more ways to connect, advertisers more impactful ways to engage and creators a platform that reaches millions of listeners every month,” said Layton.
iHeart delivers more than 25 million downloads and reaches more than 7 million Australians each month.
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