Broadcaster ARN has appointed Angelo Sinibaldi director of data product strategy and commercialisation.
The newly created role leads the strategy, development and commercialisation of data offerings.
Sinibaldi brings 25 years' experience in senior data roles in Australia and has led data strategy and monetisation for Acxiom, Experian and Australia Post's former data division, First Direct. Most recently, he was director of data commercialisation and strategy at Nine Entertainment.
"Digital audio is the fastest growing channel in Australia and globally, with the iHeart Network reaching more than seven million Australians every month," said Ben Campbell, director of digital strategy, data and digital ventures at ARN.
"The opportunity to leverage ARN and iHeart's powerful first-party data to enhance how brands connect with our massive audience is enormous.
“Angelo is one of Australia's data leaders with deep expertise in this space. We couldn't be happier to welcome Angelo to the ARN team and look forward to the contribution he'll make in shaping ARN's data strategy and products for our advertisers."
Sinibaldi, reporting to Campbell, will lead ARN's commercial data product portfolio, developing go-to-market strategy, building strategic partnerships and driving new revenue streams.
ARN has three million registered users via iHeart.
"ARN has a leading first-party data asset via its long-standing strategic partnership with iHeart, with deep insight into Australians' demographics, listening habits, behaviours, and interests,” Sinibaldi said.
“There's huge potential to unlock value for clients and agencies."
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