Are Media has launched a paid membership platform for The Australian Women's Weekly, as part of an acceleration of its direct-to-consumer strategy.
My Women's Weekly membership starts from $4.99 per month and gives access to premium content, seasonal weekly recipe plans, monthly digital masterclasses, exclusive dining events, digital magazine access, cookbook discounts and member offers.
Supporting the rollout is a new brand platform for the flagship title, "with Australian Women, for life" marking a 93-year relationship with Australian women, with a focus on food, health, finance, travel and community.
Sally Eagle, CEO of Are Media, said the launch reflected the deep connection audiences continued to have with The Australian Women's Weekly.
"At a time when audiences have endless choice, what continues to set our brands apart is the trust, authority and relevance we have built over generations,” she said.
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