Are Media appoints Sophie Coghill digital editor at WHO

Are Media has appointed Sophie Coghill digital editor of WHO. 

Coghill joins WHO from Yahoo, where she worked as a News Reporter, known for a viral interview with Martha Stewart.

She will report to editor Lyndsey Rodrigues and engage with audience and cultural trends, shape new formats and platforms, shoppable content, and deliver celebrity and entertainment lifestyle stories.

WHO is also accelerating growth in its omnichannel expansion. 

“Sophie is an exceptional digital editor, with sharp editorial instinct and a deep understanding of what entertainment audiences want right now," said Rodrigues.

"Her ideas, energy and calmness make her a perfect fit for WHOas we continue to deepen the brand across platforms. 

“With a number of exciting plans underway for the year ahead, from new content initiatives to brand extensions, Sophie’s fresh perspective, strong understanding of audience and wicked sense of humour make me incredibly excited about what she’ll bring to the next chapter of WHO.” 

Coghill said she is excited to join WHO at a time of evolution.

“WHO is such a loved and trusted brand, and I'm excited to help shape how it continues to show up for digital audiences," she said.