Headshot of Shannon Fitzpatrick.
Shannon Fitzpatrick has been appointed Are Media’s head of data, adtech & commercial operations.
Fitzpatrick joins with more than 20 years experience across digital medium marketplaces and advertising technology, with senior leadership roles at eBay Classifieds, Domain, News Corp and Fairfax. His capabilities spanned commercial strategy, AdTech, product, data and operations.
“Shannon brings a rare combination of deep AdTech expertise, commercial leadership and experience in governance. His experience will play a critical role in strengthening our data capabilities, streamlining our commercial operations and unlocking new growth opportunities for our partners,” said Anna Quinn, Are Media’s sales director.
Prior to his appointment he founded FMA Consulting, where he specialised in media growth, privacy-first advertising and responsible AI governance. He has also contributed to a range of industry initiatives through the IMAA, helping to develop Privacy, Data Governance and Responsible AI principles for the Australian media sector.
He will lead Are Media’s digital advertising systems, first-party data strategy and commercial operating model, leveraging the company’s owned and partner networks, including People Inc.
The appointment forms part of Are Media’s broader strategic shift towards a more integrated, omnichannel commercial model designed to connect high-intent audiences with brands in meaningful and privacy-first ways.
“I’m incredibly excited to be joining Are Media and working with such an experienced leadership team to accelerate our data-first strategy, alongside an omnichannel AdTech ecosystem”, said Fitzpatrick.
“The focus now is simplifying our offering, embedding strong governance and advancing privacy-centric, responsible data solutions that provide brands with more effective and measurable ways to connect with consumers.
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