Rachel Fountain
Rachel Fountain has been appointed head of vodcasts at Are Media, a newly created role tasked with expanding the company's video-led storytelling.
Fountain brings experience across audio and video content, with a background spanning media organisations including the ABC, News Corp, Deadset Studios and Nine.
She is also the founder of Fountain Media Group, an independent consultancy and production company working with brands and creators on podcasts, vodcasts and broader content ecosystems.
"She knows how to shape formats that connect with audiences, and is well placed to lead this next phase of growth for Are Media," said Sally Eagle, director of content at Are Media, soon to be CEO.
"We're seeing a strong response to our expanding slate of programming from both audiences and commercial partners, and we look forward to building on that momentum."
Fountain will build on Are Media's existing podcast slate, including You're Gonna Want to Hear This (marie claire), The Edit (Home Beautiful), Group Chat (WHO), and Love Stories (The Australian Women's Weekly), while leading the development and production of new video-led podcast formats across the company's premium publishing brands.
"Are Media's brands already have deep audience trust and connection with Australian women, and I'm excited to build vodcast formats that bring those relationships to life in new and compelling ways," said Fountain.
Fountain's appointment is effective immediately.
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