Archibald Williams wins NBA account for APAC

By AdNews | 8 December 2023

Independent brand and digital agency Archibald Williams has been appointed to lead the NBA account across the APAC region.

Effective immediately, Archibald Williams (AW) will work across all digital, activation and fan engagement comms to encourage people to watch, wear and play the game.

The NBA is supporting the Australian market with a local agency for the first time, which is a growing and important market for it.  

With a history of some of Australia’s most effective sports marketing for the NRL, A-Leagues and, more recently the Brisbane Broncos, AW will use its brand and customer experience to not only fan the flames of the die-hard fans but recruit new ones too. Their remit is across all digital, activation, and ATL comms.

Agency co-founder Bram Williams said he thought he had done it all in his career, but getting to partner with the NBA is a very proud moment.

"And being custodians of this brand in the region is a true honour," he said.

This caps off a big year for Archibald Williams after winning work on Luna Park, Breville, The University of Sydney, the Brisbane Broncos and expanded project work for News Corp and Mastercard.

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