Cristina Douglas and Tom Twiby.
Full service agency Apparent has appointed Cristina Douglas to the newly created role of creative director experience and Tom Twiby to design director.
This appointment follows new client wins at Apparent including Optus, Volkswagen Group Australia (Audi, Volkswagen, Skoda and Cupra), Tip Top and Vanuatu Tourism Office.
In late 2024, Hamish Stweart joined as chief creative and experience officer in another newly created role.
“Cris and Tom bring complementary strengths and a clear point of view on first-class experience design,” Apparent chief creative and experience officer, Hamish Stewart, said.
“Together, they’ve quickly elevated our capabilities, winning the respect of our team and clients. I’m excited about what’s to come.”
Douglas has more than 16 years of experience.
She joins Apparent from R/GA where she held the role of creative director and led experience design initiatives for clients such as Timberland, Google, Nike and the Museum of Chinese in Australia.
Tom Twiby also joins from R/GA where he led visual design projects for clients such as Toyota, Telstra and Google.
“We’re delighted to welcome Cris and Tom to the team,” Apparent managing director Suzy Smiley said.
“They will play an integral role in helping us grow and strengthen our experience design offering for our clients.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.