Gillian Dalla Pozza, Sam McGuinness, Leisa Ilander. Credit: Apparent
Independent agency Apparent has appointed three senior creatives.
Sam McGuinness joins as creative director, visual design, after stints at Canva, R/GA (Sydney and New York), Turner Duckworth and Re.
He will oversee brand, visual and motion design, working alongside Cristina Douglas, who leads the experience design team.
“It feels like no-one has quite cracked the integration of brand, visual and experience design,” McGuinness said.
“What really attracted me to Apparent is the way they put the customer at the centre of everything, creating work that doesn’t just look good, it’s deeply connected to how people actually think, feel and behave.”
Also joining the agency are Leisa Ilander and Gillian Dalla Pozza, appointed joint creative directors.
The duo arrive from Dentsu Creative, where they were associate creative directors, and bring more than 10 years of experience working together on campaigns, including award-winning work for THE ICONIC.
“We’re passionate about odd-shaped ideas that make people feel something and deliver real impact, especially in digital and social spaces,” Ilander said.
“Apparent is an agency with a shared vision, where big ideas, experience design and best-in-class execution all come together,” Dalla Pozza said.
“The chance to join at such a pivotal moment and be part of the team that helps shape where the agency is headed creatively is hugely exciting.”
Hamish Stewart, Apparent’s chief creative and experience officer, welcomed the new additions.
“Modern brands are increasingly complex, coming to life across the brand experience,” Stewart said.
“With the calibre of leaders we’re attracting, plus our flexibility, structure and scale, we can bring best-in-class thinking to clients at pace. Best of all, all three are already adding immeasurably to our brilliant culture.”
Clients at Apparent include Google, Volkswagen, Audi, Optus, Vanuatu Tourism Office and Tip Top.
The agency said it continues to focus on work that sits at the intersection of brand, experience and communications.
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