APN Outdoor has won a five year and a half year contract for advertising rights for Sydney Airport, in what the company is calling “one of the most valuable OOH contracts in Australia and New Zealand”
The agreement will see APN hold the advertising rights for the T1 intentional terminal, T2 domestic terminal and airport exterior signage.
It builds on APN's existing agreement to manage the advertising in the T1 terminal and airport externals, but now it's picked up the T2 rights from incumbent, Ooh!Media, from October this year. Ooh!Media retains its media offering at Sydney’s T3 Qantas terminal and the Qantas Club, Business and Chairman’s Lounges.
Sydney airport MD and CEO Kerrie Mather said : “The tender process was extremely competitive and saw a number of strong offers received.”
“APN Outdoor offered a wining combination of experience, an impressive record of delivering, fresh ideas and a commitment to developing new advertising that will be distinctive to Sydney Airport and we look forward to seeing it come to life.”
In addition, Sydney Airport and APN have planned to overhaul the existing facilitates by investing in new and digital signage at the sites.
APN outdoor CEO Richard Herring said he is looking forward to building Sydney Airport’s outdoor facilities.
“Backed by an extensive redevelopment plan, we will ensure our clients have the opportunity to connect their brands with this unique, traveller audience in a high quality environment,” Herring said.
“The addition of the T2 terminal to our Airport portfolio, Australia's busiest domestic terminal, will significantly enhance our reach of this audience and generate exciting opportunities to improve engagement.”
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