APN Outdoor has continued its push into the New Zealand market, winning the contract for Queenstown Airport.
The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports, giving advertisers access to three of New Zealand’s largest airports.
As part of the new agreement, APN Outdoor revealed extensive development plans for Queenstown Airport’s advertising assets.
“We aim to deliver innovative and emerging technologies that will enhance the passenger journey and create a contemporary look and feel for the advertising assets at Queenstown Airport," APN Outdoor country head NZ Mike Watkins says.
“Vibrancy and engagement are key to our vision, providing advertisers with assets that will give impact, immediacy and reach and frequency – plus the ability to create a true sense of place, for one of the most beautiful regions in New Zealand."
Queenstown Airport is the fourth busiest airport in New Zealand by passenger numbers. In late 2017, it marked two million passenger movements over a 12-month period for the first time in its history.
In the six months to 31 December 2017, total passenger numbers grew 13% to 1,08m with international passenger numbers up 11% to 333,439.
Domestic passenger numbers were up 14% to 751,056 on the previous corresponding period.
“As the gateway to the lower South Island, Queenstown Airport is recording strong growth and attracting a higher proportion of young passengers than other New Zealand airports," APN Outdoor CEO and MD James Warburton says.
The airport is the direct domestic and international entry point to the lower South Island, providing access to Queenstown.
Most recently, APN Outdoor won a competitive tender with VicRoads for the exclusive rights to develop a new portfolio of signage on the Princes and Western Freeways in Melbourne.
As part of the new contract with VicRoads, APN Outdoor will build 10 new signs on both freeways, offering advertisers freestanding and bridge-mounted digital and classic signs.
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