APN companies join forces for first time on Xero campaign

Nicola Riches
By Nicola Riches | 10 March 2016
 

APN News and Media (APN) companies including Emotive, Australian Radio Network (ARN) and Adshel have come together for the first time to develop and push a campaign for accounting software firm Xero.

It marks the first step for the media company in providing a one-stop destination for brands, with Emotive brought in to devise and create content, particularly film and video.

Tapping into the extensive network of APN’s assets, the ‘Xerogami’ campaign sees Emotive join forces with Adshel and ARN to create an integrated strategy for the accounting firm across online video, radio and OOH.

The initial piece of content (watch below) was issued yesterday with a further two arriving this Friday.

Emotive explains that its role was to develop ‘hero’ video content, then leverage that content across ARN and Adshel to accelerate distribution.

APN CEO Ciaran Davis says, “The audience ARN and Adshel provides advertisers is unrivalled in power, combination and reach.

“When you overlay this with the content expertise and creativity by Emotive, you can see the sort of effectiveness APN assets can offer. The collaboration between Xero, Emotive, ARN and Adshel has led to this unique and high impact campaign that delivers ease to business owners nationwide.”

Emotive CEO Simon Joyce adds, “Emotive led the core strategy and hero content creation for this campaign. Our challenge was to create an engaging content idea that would demonstrate how business finances could really be something insightful.

“Using a simple visual mechanic we were able to craft a content-first strategy that helped land the message and works seamlessly across social video, radio and outdoor.”

Email Nicola at nicolariches@yaffa.com.au.

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