AOL to handle majority of Microsoft's ad inventory

James McGrath
By James McGrath | 30 June 2015

AOL will manage and sell all of Microsoft's display, mobile, and video ad inventory in nine markets around the world in its first post-Verizon acquisition deal done by the company.

The markets affected by the deal include the US, UK, Canada, France, Brazil, Germany, Italy, Spain, and Japan.

AOL will now represent the Microsoft ad inventory in those markets across the suite of Microsoft brands including the MSN hompage and verticals, Outlook Mail, Xbox, Skype, and ads in apps.

Speaking on the deal, AOL said it would give it more scale in the ad world, while simplifying the ecosystem for brands.

It said that the deal would imporve ad efficiency and effectiveness through the delivery of scaled premium inventory across video, mobile, display and enable marketers to target in key verticals.

The deal also includes a 10-year global search and advertising deal which will see Bing power AOL's search results across all platforms.

AOL president Bob Lord said the deal would enable Microsoft to focus in on its key capabilities while AOL continues down the advertising path.

“This collaboration further validates our leadership position in digital advertising and the shift to automation, while also allowing Microsoft to focus on what they do best: industry leading services and search innovation,” Lord said.

More to come

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