Anzac Day to Light Up the Dawn remotely with News Corp

Chris Pash
By Chris Pash | 23 April 2020

News Corp Australia has developed a suite of publishing initiatives to help Light Up the Dawn remotely for Anzac Day on Saturday.

A virtual candle, audio recordings, an Australian flag poster and a poppies poster featuring The Ode are free to readers through newspapers, apps, desktop and mobile sites.

Participating news brands include The Daily Telegraph, Herald Sun, The Advertiser and The Courier-Mail as well as Cairns Post, Gold Coast Bulletin, Townsville Bulletin, The Mercury, NT News and Geelong Advertiser.

The Light Up the Dawn campaign, spearheaded by RSL organisations across the country, has been championed by media outlets nationwide.

ANZAC editor Justin Lees says News Corp partnered with Grainger Films to develop Light up the Dawn content.

Each newspaper today publishes a full-page poster featuring a giant red poppy and The Ode with the words Lest We Forget, with families encouraged to place it in their windows, balconies or on front fences on ANZAC Day.

A giant Australian flag poster was published last Sunday across the country.

“We can still gather from a safe distance as a community,” says Lees.

“One of the things we are encouraging, supporting the RSL’s campaign, is for readers to Light Up the Dawn on Anzac Day.

“Instead of attending a dawn service we are encouraging people to gather at the end of their driveway, in their front garden, on their balcony or at their window.

"They can listen to a streamed service from the Australian War Memorial at the same time and they can hold a candle or use the virtual candle and other content available in our apps to honour our fallen soldiers.”

The 2020 ANZAC initiatives continues News Corp Australia’s long tradition of support for the nation’s war veterans, dating back to World War 1 when Sir Keith Murdoch, father of News Corp founder Rupert, penned the confronting Gallipoli Letter about the conditions facing troops after visiting the Gallipoli peninsula in 1915. 

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