Anthologie revamps Impact Global Health

By AdNews | 29 November 2024
 

Perth-based design and digital consultancy Anthologie has unveiled a new strategic vision, brand platform and name and identity for international research organisation Impact Global Health.

Impact Global Health (formerly Policy Cures Research) is dedicated to improving the health of the world’s most overlooked people, by increasing the pace and impact of biomedical innovations for diseases, conditions and populations. 

Anthologie developed a visual identity system that drew inspiration from editorial illustrations, which collated image clippings, graphics, symbols and textures to piece together evidence and tell complex stories in a more human way.

The identity system was based around a technical grid, that could reveal elements of illustration and photography, deliver complex data as visualisations and infographics, and present Impact Global Health as an authoritative and trusted source of data and insight. 

Anthologie also helped to develop the Evidence for Impact report for the brand - a global ‘scrollytelling’ digital experience.

The report was based on Impact Global Health’s own research, which found that despite being dwarfed by global health investment in other areas such as cancer and biopharma, R&D for neglected diseases yielded a health and economic return to society of $405 for every $1 invested.

The first reveal of the new visual identity launched at the 2024 Health Conference during the Geneva Health Forum, a Swiss not-for-profit initiative that brought together stakeholders to discuss and address global health challenges. To bring the report’s presentation to life, Anthologie developed an immersive 360° film with WA director Sam Price at What’s This? that was projected at the Jardin des Nations.

The film was projected on a 22-meter diameter space, with 24 video projectors on its curved walls and ceiling, along with a 32-speaker ambisonic sound system, to demonstrate the estimated $49.7 trillion estimated net benefit of the report, along with a comprehensive panel session to discuss the report’s findings.

Anthologie ECD Josh Edge said that this is a great example of Anthologie’s ability to operate as a true impact partner with clients of all scales around the world.

"Working with Sam and the whole Anthologie design and development team was a testament to the overall quality of WA talent," he said.

"We were able to show off the brand on the biggest stage possible, from the other side of the planet, with no hitches and a major perception shift for the client to their audience.”

Impact Global Health's director of communications, Harriet Bell, said, the organisation needed a partner who understands how to communicate purpose on a global scale.

"The way we engage with our community and the power of our communication is something that sets us apart and which our partners value when they work with us - so we had to show what we could do with our own brand," she said.

"The concept, the creative execution and the launch has been impeccable and so well received. We couldn’t have done this without Anthologie, and we’re excited about forging our future impact together.”

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