Annalect's Adam Krass appointed UM chief digital, data and technology officer

Chris Pash
By Chris Pash | 13 September 2021
Adam Krass.

UM Australia is appointing Adam Krass as its chief digital, data and technology officer.

Krass has been head of marketing technology at Omnicom Media Group’s Annalect since 2017 and before to that head of data and operations at GroupM’s Xaxis. He is also a former national group sales manager and state manager at eBay.

He takes UM’s data and technology lead role previously held by Maria Grivas who was appointed CEO of Reprise in April this year.

“We are thrilled Adam is joining us in this key role,” says UM Australia CEO Anathea Ruys.

“He will ensure our clients and client teams have tailored and incisive digital solutions developed through media owners and the capabilities of the wider Mediabrands group. In particular our digital performance agency Reprise and the addressable activation solutions and advisory services available from Matterkind.”

Krass: "I am excited to be joining Anathea and the team at UM to partner with iconic brands and help accelerate their digital, data and technology capabilities. I have long admired Mediabrands’ strategy capabilities and abilities to execute industry-leading work. I look forward to building on that foundation to make digital the number one growth driver within clients’ portfolios."



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