Marketer Andrew (Billy) Baxter has launched 24HR Marketing Plan, designed to bridge the gap between business and marketing strategies.
Jarther Taylor will lead 24HR Marketing Plan (24HRMP), joined by marketing leaders David Rebetzke and Bronwyn Powell as the senior advisory team.
Founder Baxter: “A massive 83% of CEOs say marketing can be a major driver of growth yet it is estimated that 90% of marketers never develop an integrated marketing strategy aligned to their business plan.
"24HRMP is a working model based on the successes of 24HR Business Plan and works in partnership with clients to deliver brand and marketing-led growth strategies and most importantly a clear route to implement the plan.”
The program is targeted to businesses looking to lift marketing capability by having access to experts with high level CMO credentials and a raft of international and local marketing experience.
Over a total of 24 hours the program combines several collaborative workshops and strategic development focussed on marketing’s core 4P’s to deliver a winning marketing strategy and executional plan.
Linda Apostolidis, managing director at NewyTechPeople, said: “We have grown incredibly quickly over 2 years and our brand has grown organically. Everything was in our head and we executed on the fly.
“Having external advice to help build an overarching marketing strategy and roadmap, that we can execute on, works well for the size of our business. It forced us to stop and consider where we were going, and we changed direction on a couple of our previous brand decisions. We have a much clearer road ahead."
Baxter said: “Collectively, the team’s deep local and global knowledge and hands-on marketing experience, has created a dream team to take this product to market.
"I can’t wait to watch the team bring 24HR Marketing Plan to life, and influence the way clients create marketing plans to drive business growth.”
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