Marketing technology and AI consultancy Anchora has promoted Sambhav Jain to chief technology officer and co-founder Max Barrass to chief innovation officer.
CEO Luke Evans said the restructure reflects both Anchora’s momentum and its forward plan.
“This restructure is a natural progression for us,” he said.
“We’ve grown quickly, and this next phase is about ensuring we stay responsive and purposeful.
“It positions us to scale in a way that aligns with what our clients need – congruent thinking, clear accountability and real results.”
The move comes as Anchora continues to track 12 months ahead of growth forecasts, maintaining 30% year-on-year growth and expanding delivery capability across the region.
“This is a big step forward for Anchora and I’m thrilled to take on the CTO role as we enter this next phase,” said Jain.
“What excites me most is the chance to bring our tech capabilities closer together – including the use of AI.
“Aligning how we work across teams so we can move faster, think bigger and scale smarter will power us forward.”
Anchora's client base includes Spark NZ, Colonial First State, Malaysia Airlines, and RACQ.
“Anchora’s always been able to punch above its weight,” said Barrass.
“This gives us more firepower to experiment, evolve and build smarter, faster solutions with our clients.
“We have always been an organisation that prides itself on differentiation, this role will accelerate that trajectory.”
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