Headshot of Andy Ford
Analytic Partners, a marketing measurement and commercial analytics company, has appointed Andy Ford associate vice president.
Ford brings more than two decades of experience across marketing science, data intelligence and commercial strategy, previously serving as the former marketing analytics leader.
He previously led the implementation and expansion of Meta's marketing science unit across Australia and the APAC region, and most recently served as head of data intelligence & measurement at Coles 360, driving the retailer's advanced analytics capabilities for partners in the retail media space.
In his new role, Ford will focus on elevating client service and account leadership in Australia, deepening strategic partnerships and driving measurable value for brands navigating an increasingly complex and fragmented media landscape.
"I've worked alongside Andy for more than a decade and have seen first-hand how he has grown demand and implemented impactful measurement solutions for businesses across APAC,” said Paul Sinkinson, managing director of Australia and Asia at Analytic Partners.
“This appointment reflects our ongoing investment in senior talent to ensure we deliver the highest levels of client service and strategic account support."
Ford will focus on elevating client service and account leadership in Australia, developing strategic partnerships and driving measurable value for clients. His appointment comes at a pivotal time for the business, with the unprecedented demand from Australian organisations seeking Analytic Partners measurement solutions.
"I've long admired the work Analytic Partners does in helping brands translate data into commercial advantage. Having spent years on the platform side at Meta and more recently leading measurement and retail media analytics, I'm excited to bring that experience," said Ford.
"The future health of our marketing industry relies on more trusted measurement."
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