Coronavirus has overtaken the bushfires as the most prominent news of 2020, according to analysis of Australian metropolitan and online media by real-time monitoring service Streem.
Streem’s data shows bushfires and coronavirus have taken up 46% of prominent positions on news homepages for 2020, and up to 86% on individual days.
“Both of these stories are incredibly rare, not just for the volume of coverage they’ve generated but for how long they have continued,” says Conal Hanna, Streem's media analyst.
“To have them occur back-to-back is really remarkable, and has all sorts of flow-on effects in the wider media environment.
“What stories are struggling for attention or simply aren’t being written because so much journalistic attention has been taken up by these two huge issues? It’s slightly worrying from a fourth estate point of view.
“Meanwhile, if you’re working in communications or content marketing, getting reporters’ attention has become a whole lot harder.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.